Last week at WWDC Apple announced, among other things, one new feature that might be a huge benefit for SMB and local apps. Quick Access to apps based on location will suggest apps to iPhone users based on their location. Below is an example of AppleStore and Starbucks apps that are appearing on the lock screen.
It looks like both installed apps and uninstalled apps will be promoted with this feature. If a user already has an app installed on the phone, it will simply be launched. If not, the user will be directed to the app on the AppStore install page where he or she will be able to download and launch it easily.
Huge benefits for BlueTreeApps customers
It is quite easy to understand how this might benefit thousands of location based apps built with BlueTreeApps. This means that rated tourist destination apps will now be promoted to the visitors as they arrive to the region. Apps for stores, restaurants, shops, car washes will be just one click away for users as they enter a location. Driving engagement, customer loyalty programs and similar interactions will be so much easier than before.
We don’t know all the details about this feature yet but we are very excited. We will make sure that all of our apps are ready for iOS8 and compatible with Quick Access feature.